7 Best Upsell and Cross-Sell Plugins for WooCommerce to Increase AOV & Conversion Rate
Quick answer: PickPair is our top pick for the best WooCommerce upsell and cross-sell plugin in 2026. It covers the entire customer journey in one plugin, from Frequently Bought Together bundles on the product page, to cart and checkout upsells, to a post purchase offer on the Thank You page, plus a coupon that brings customers back for their next order. If you want a full sales funnel builder with checkout customization built around WooCommerce, FunnelKit is the strongest all in one option. If you specifically want a simple, well known “frequently bought together” widget and nothing more, YITH WooCommerce Frequently Bought Together or WPC Frequently Bought Together are both solid, focused choices.
The right plugin for your store depends on how much of the customer journey you want to cover with one tool, how comfortable you are managing several plugins together, and your budget. The reviews below walk through all of it.
Key Takeaways
- Consolidate Your Stack: PickPair takes the top spot because it replaces three or four separate tools. It handles product page bundles, cart upsells, checkout bumps, and post-purchase offers all from one centralized dashboard.
- Funnels vs. Simple Widgets: Match the tool to your operational needs. Use FunnelKit or CartFlows if you want to build custom checkout flows and automated marketing funnels. Use WPC or YITH if you strictly want an Amazon-style bundle widget on your product pages.
- Verify Blocks Compatibility: WooCommerce is actively shifting stores to block-based cart and checkout pages. Ensure your chosen plugin explicitly supports WooCommerce Cart and Checkout Blocks so it doesn’t break your layout.
- Protect Your Checkout Speed: Upsell plugins run on your highest-converting pages. The best tools are lightweight and only load their scripts exactly where an offer is displayed, preventing site-wide slowdowns.
- Smart Targeting Drives Sales: Showing the same generic upsell to every visitor doesn’t work. High-converting plugins allow you to set Smart Rules, triggering offers based on specific cart totals, product categories, or a customer’s purchase history.
If you run a WooCommerce store, driving new traffic is only half the battle. The fastest way to scale your revenue is by extracting more value from the shoppers already on your site—and that is exactly where a strong upsell and cross-sell plugin earns its keep. Most stores lose out on easy revenue because their average order value (AOV) stays flat, relying on static “related products” rows that nobody clicks while completely ignoring prime real estate like the cart, checkout, and order confirmation pages.
A modern upselling tool fixes this by presenting the right product suggestion at the perfect moment. Whether it is an Amazon-style bundle on the product page, a one-click order bump at checkout, or a follow-up coupon for a second purchase, upselling shouldn’t feel pushy. When done right, it feels like excellent customer service that naturally multiplies your revenue. Here is a breakdown of the 7 best WooCommerce upsell and cross-sell plugins for 2026 to help you find the exact fit for your store.
- What to Look for in a WooCommerce Upsell and Cross-Sell Plugin
- Quick Comparison: Best WooCommerce Upsell and Cross-Sell Plugins
- Detailed Reviews: The Best WooCommerce Upsell and Cross-Sell Plugins for 2026
- 1. PickPair: Best Overall WooCommerce Upsell and Cross-Sell Plugin
- 2. FunnelKit: Best for Full Sales Funnels
- 3. CartFlows: Best for Checkout Optimization
- 4. WPC Frequently Bought Together: Best Lightweight Cross-Sell Plugin
- 5. YITH WooCommerce Frequently Bought Together: Best Established Frequently Bought Together Plugin
- 6. UpsellWP: Best Lightweight Upsell Plugin
- 7. Booster for WooCommerce: Best All-in-One Plugin with Upsell Features
- How to Choose the Right Plugin for Your Store
- Frequently Asked Questions
Why Upselling and Cross-Selling Matter for Your WooCommerce Store
If you’re running a store on WooCommerce, getting more traffic is one way to grow. But getting more revenue out of the traffic you already have is usually faster, and it’s where a good upsell and cross-sell plugin earns its keep.
Most stores run into the same few problems. Average order value stays flat. Product pages show the same static “related products” row nobody clicks. Genuine upsell moments, like checkout or the order confirmation page, go completely unused. None of this is a traffic problem. It’s a missed opportunity problem.
A solid WooCommerce upsell plugin fixes that by showing the right product suggestion at the right moment, whether that’s a matching accessory on the product page, a bundle discount in the cart, a one click add at checkout, or a coupon that brings a customer back for a second order. Done well, none of this feels pushy. It just feels like good customer service that happens to increase your average order value along the way.
This guide compares seven of the best WooCommerce upsell and cross-sell plugins for 2026, including what each one is actually built for, what it costs, and who it makes the most sense for.
What to Look for in a WooCommerce Upsell and Cross-Sell Plugin
Picking the right plugin isn’t just about who has the longest feature list. It’s about finding a tool that fits how your store actually sells, without slowing your site down or getting in the customer’s way.
A few things are worth checking before you commit to one:
Where offers actually appear. Some plugins only show recommendations on the product page. Others cover the cart, checkout, and even the order confirmation page. The more of the buying journey a plugin covers, the fewer separate tools you need to run at once.
How offers are targeted. A good plugin lets you set rules, like showing an offer only above a certain cart value, only to certain product categories, or only to repeat customers, rather than showing the same generic suggestion to every visitor.
Compatibility with WooCommerce’s newer Cart and Checkout Blocks. WooCommerce has been moving stores toward block based cart and checkout pages. A plugin that only works with the older shortcode based pages can cause layout issues if your store has already switched over.
Site speed. Upsell plugins run on some of your highest traffic pages, including checkout. A plugin that loads its scripts everywhere, instead of only where an offer is shown, can quietly slow your whole store down.
Reporting. You want to know which offers are actually making money, not just guess. Basic analytics showing views, clicks, and revenue per offer make it much easier to double down on what’s working and drop what isn’t.
Keep these in mind as you go through the reviews below.
Quick Comparison: Best WooCommerce Upsell and Cross-Sell Plugins
| Best For | Plugin | Why We Chose It |
|---|---|---|
| Best Overall Upsell and Cross-Sell Plugin | PickPair | Covers the full journey, from product page bundles to checkout bumps to post purchase offers, in one plugin |
| Best for Full Sales Funnels | FunnelKit | Full funnel builder with checkout customization, order bumps, and one click upsells |
| Best for Checkout Optimization | CartFlows | Purpose built checkout pages with integrated upsell flows |
| Best Lightweight Cross-Sell Plugin | WPC Frequently Bought Together | A simple, affordable frequently bought together widget |
| Best Established Frequently Bought Together Plugin | YITH WooCommerce Frequently Bought Together | A well known, widely used bundling plugin |
| Best Lightweight Upsell Plugin | UpsellWP | A simple, performance focused tool for smaller stores |
| Best All-in-One Plugin with Upsell Features | Booster for WooCommerce | Upsell tools bundled alongside pricing and discount features |
Detailed Reviews: The Best WooCommerce Upsell and Cross-Sell Plugins for 2026
1. PickPair: Best Overall WooCommerce Upsell and Cross-Sell Plugin
Best for: Stores that want one plugin to cover the whole buying journey Free version: Yes
PickPair is our top pick for the best WooCommerce upsell and cross-sell plugin in 2026, and the reason comes down to coverage. Most plugins in this space are good at one thing: a bundle widget on the product page, or a checkout order bump, or a funnel builder. PickPair is built to handle the entire journey in a single plugin, so you’re not running four separate tools that each do one piece of the job.
On the product page, PickPair shows a Frequently Bought Together widget, similar to what you’d see on Amazon. A customer ticks the products they want, hits one button, and everything lands in the cart together, at a bundle price if you’ve set one. From there, PickPair can show a cart upsell, a one click order bump at checkout, a pop up the moment something’s added to cart, and a follow up offer on the Thank You page right after checkout. It also includes a Next Order Coupon feature, which automatically sends a discount for the customer’s next purchase, a simple way to turn a one time buyer into a repeat one.
What it includes
Offers can be targeted using Smart Rules, so you can show a bundle only for certain products or categories, only once the cart total crosses a set amount, or only to specific customer types, including repeat customers who’ve ordered before. You can choose where each offer appears on the page, discount bundles by a percentage, a fixed amount, or one flat price, and add Product or Cart Add-ons so customers can tack on extras like gift wrapping or a warranty with one click. It works with both the classic WooCommerce cart and checkout pages and the newer WooCommerce Cart and Checkout Blocks, and offers are added to the cart without reloading the page. A built in reports dashboard shows extra revenue, views, and clicks per offer, so you can see what’s actually working.
What we liked
The biggest strength here is that it replaces what would otherwise be several separate plugins, a bundle plugin, an order bump plugin, and a post purchase upsell plugin, with one tool. It’s built to load only on pages where an offer is shown, so it shouldn’t drag down your checkout speed, and it plays nicely with caching plugins like WP Rocket and LiteSpeed Cache. The dashboard is simple enough that a beginner can launch a first campaign without much of a learning curve.
Where it falls short
Because PickPair is a newer plugin, it doesn’t yet have the years of public reviews and track record that older tools like YITH or FunnelKit have built up. If you specifically want a full marketing automation suite with email sequences and a CRM built in, that’s outside what PickPair is built to do. It’s focused on upsells, cross-sells, and order bumps, not broader email marketing.
Pricing: A free version is available with core Frequently Bought Together and offer features. Full pricing details and plan comparisons are on the PickPair pricing page.
Our take: If you want one plugin that covers the product page, cart, checkout, and post purchase moment, without juggling several tools, PickPair is our top recommendation.
2. FunnelKit: Best for Full Sales Funnels
Best for: Stores that want a complete funnel and marketing automation system Starting price: From $99.50/year. Free version: Yes
FunnelKit, formerly known as WooFunnels, is one of the most complete WooCommerce funnel builders available. Rather than focusing on just one part of the journey, it’s built to handle checkout customization, order bumps, one click post purchase upsells, and in its higher tiers, a full marketing automation engine with email sequences and a built in CRM.
This makes FunnelKit less of a pure upsell plugin and more of a full revenue system. That’s a real strength if you want everything under one roof, and a real drawback if you only need upsells and don’t want to pay for automation you won’t use.
What it includes
FunnelKit provides one click upsells and downsells, order bumps at checkout, funnel based product recommendations, and A/B testing to compare offers. Higher tiers add FunnelKit Automations, which covers email sequences, customer segmentation, and cart abandonment recovery.
What we liked
Presenting offers during checkout and immediately after purchase, when buying intent is highest, is where FunnelKit’s funnel approach pays off. If you want funnels, checkout, and automation without stitching together separate plugins, it’s the most complete option in this list.
Where it falls short
The entry plan is limited, and the feature that makes FunnelKit distinct, its built in automation, sits behind the higher priced Professional tier. If all you need is a bundle widget or a simple order bump, FunnelKit is more plugin, and more cost, than most stores need.
Pricing: Plans range from about $99.50/year on the entry tier up to roughly $399/year for the tier that includes full automation.
Our take: If you want a complete funnel and marketing automation system built specifically for WooCommerce, FunnelKit is worth the higher price. If you just need upsells, it’s likely more than you need.
3. CartFlows: Best for Checkout Optimization
Best for: Stores focused specifically on checkout conversion Starting price: From around $79 to $189/year, depending on plan. Free version: Yes
CartFlows is built around one core idea: optimize the checkout experience itself, and use that moment to present relevant upsell and cross-sell offers. It lets you build custom, conversion focused checkout pages with order bumps and one click upsells built in.
Where FunnelKit tries to be a full revenue system, CartFlows stays more focused on the funnel and checkout itself, which tends to make it faster to set up.
What it includes
CartFlows offers one click upsells, custom checkout page templates, order bumps, and funnel level analytics so you can see how each step of your checkout is performing.
What we liked
The checkout pages are genuinely faster to set up than building custom funnels from scratch, and the reduced friction at checkout tends to show up in completion rates. It’s a strong pick if checkout conversion, rather than a full marketing suite, is your main goal.
Where it falls short
CartFlows leans more on third party tools for email marketing and CRM rather than building those in, so if you want automation baked into the same plugin, you’ll likely end up pairing it with something else. Entry level plans are also fairly limited compared to the paid tiers.
Pricing: Plans start at roughly $79/year, with pricing scaling up depending on features and site count.
Our take: If checkout optimization is your main priority and you’re fine using separate tools for email and automation, CartFlows is a lean, cost effective choice.
4. WPC Frequently Bought Together: Best Lightweight Cross-Sell Plugin
Best for: Stores that just want a simple product bundling widget Starting price: From $49/year. Free version: Yes
WPC Frequently Bought Together, built by WPClever, is a focused plugin that does one thing well: it lets you group related products together and present them as a combined offer on the product page, similar to Amazon’s “frequently bought together” section.
It’s a good fit if you don’t need checkout customization, funnels, or automation, and just want a straightforward way to bundle products and nudge customers toward buying more than one item.
What it includes
The plugin supports product bundling, smart recommendations pulled from related products, upsells, or cross-sells you’ve already set on each product, discounted bundle pricing, and several layout options.
What we liked
It’s genuinely lightweight and easy to set up, and the pricing is among the more affordable options in this category. Because it does one job rather than trying to cover the whole funnel, there’s very little to configure before it’s live.
Where it falls short
It’s a cross-sell plugin, not a full upsell system. There’s no cart or checkout level offer, no post purchase upsell, and no built in funnel or automation tools, so stores that want to cover more of the buying journey will need to pair it with something else.
Pricing: Plans start at $49/year for a single site.
Our take: If you want a simple, affordable way to add a frequently bought together section to your product pages and nothing more complicated than that, WPC is a solid, no fuss choice.
5. YITH WooCommerce Frequently Bought Together: Best Established Frequently Bought Together Plugin
Best for: Stores that want a well known, widely used bundling plugin Starting price: From $79.99/year. Free version: Yes
YITH WooCommerce Frequently Bought Together is one of the more established plugins in this category, built by YITH, a well known name in the WooCommerce plugin space. It follows the same basic idea as WPC: recommend complementary products directly on the product page, styled after Amazon’s frequently bought together feature.
What it includes
The plugin offers custom product bundles, both automatic and manually chosen product recommendations, discounted bundle pricing, and flexible display layouts you can adjust to match your site’s design.
What we liked
Because YITH has been in the WooCommerce ecosystem for a long time, the plugin is well maintained and works smoothly alongside other YITH plugins if your store already uses them. The free version is genuinely functional for basic bundling, which makes it easy to test before paying.
Where it falls short
Like WPC, this is a cross-sell tool rather than a full upsell system. It doesn’t cover cart, checkout, or post purchase offers, and the free version is limited enough that most stores wanting real customization will need the paid tier.
Pricing: The premium version starts at $79.99/year.
Our take: If you want a dependable, well established frequently bought together plugin and don’t need anything beyond the product page, YITH is a safe, proven pick.
6. UpsellWP: Best Lightweight Upsell Plugin
Best for: Small to medium stores that want simple upsells without added bloat Free version: Yes
UpsellWP is built for store owners who want basic upselling without a steep setup process or a heavy plugin weighing down their site. It keeps things simple: product recommendations, cart based upsells, and post purchase offers, using straightforward rule based targeting rather than a complex funnel builder.
What it includes
The plugin offers smart product recommendations, cart based upsell offers, post purchase upsells, and simple rule based targeting so you can control when and where offers appear.
What we liked
The lightweight design is the main selling point here. It’s built to avoid slowing down page load times, and the simplicity means there’s very little to learn before your first campaign is live.
Where it falls short
Because it’s intentionally simple, UpsellWP doesn’t offer the deeper funnel building, checkout customization, or bundling tools that plugins like PickPair, FunnelKit, or YITH provide. Larger stores that want fine grained targeting rules may find it limiting over time.
Our take: If you run a small to medium store and want something simple and fast rather than a full featured system, UpsellWP is worth a look.
7. Booster for WooCommerce: Best All-in-One Plugin with Upsell Features
Best for: Store owners who want upsells bundled with broader store management tools Free version: Yes
Booster for WooCommerce isn’t a dedicated upsell plugin. It’s a large, all in one toolkit that happens to include upsell and cross-sell features alongside a wide range of other store management tools, like dynamic pricing and custom discount rules.
If you’re already looking for a general purpose WooCommerce utility plugin and upsells are just one item on a longer list of needs, Booster can cover a lot of ground in one install.
What it includes
Alongside its upsell and cross-sell modules, Booster includes dynamic pricing tools, custom discount rules, and general product recommendation features.
What we liked
Combining upsell offers with pricing and discount tools in the same plugin means fewer plugins running on your site overall, which can simplify maintenance.
Where it falls short
Because upselling is just one feature among many, it’s not as deep or as purpose built as a dedicated tool like PickPair or FunnelKit. If upsells and cross-sells are your main priority rather than a secondary feature, a focused plugin will likely serve you better.
Our take: If you want a broad, general purpose WooCommerce toolkit and upsells are just one piece of what you need, Booster is a reasonable all in one option. If upselling is your main goal, a dedicated plugin will do more for you.
How to Choose the Right Plugin for Your Store
There’s no single right answer here. It depends on how much of the customer journey you want one plugin to cover.
If you want one tool that handles product page bundles, cart upsells, checkout order bumps, and a post purchase offer, without needing three or four separate plugins, PickPair is built for exactly that. If you want a full sales funnel with built in email automation and a CRM, and you’re comfortable paying more for it, FunnelKit is the more complete system. If checkout conversion specifically is your priority, CartFlows is a leaner, more focused choice. And if all you want is a simple frequently bought together widget on your product pages, WPC or YITH will get that done without any extra complexity.
The main question worth asking yourself before you pick anything: do you want to manage one plugin that covers most of the journey, or are you fine running a few smaller, more specialized tools together? Your answer to that narrows this list down fast.
Frequently Asked Questions
It depends on how much of the buying journey you want one plugin to cover. PickPair is our top overall pick because it handles product page bundles, cart upsells, checkout order bumps, and post purchase offers in a single plugin. If you want a full funnel and automation suite, FunnelKit is the more complete option. If you just want a simple bundling widget, YITH or WPC Frequently Bought Together are both solid, focused choices.
An upsell suggests a better or higher value version of what someone’s already buying, like a bigger size or a premium model. A cross-sell suggests a different, related product to go along with it, like a phone case alongside a phone. Most modern plugins, including PickPair, handle both.
It depends on the plugin. A well built one only loads its scripts on the pages where an offer is actually shown, rather than across your entire site, which keeps the performance impact minimal. It’s worth checking your site speed after installing any upsell plugin, and picking one that’s built with performance in mind, especially since these plugins often run on your checkout page.
Not all of them do. WooCommerce has been shifting stores toward block based cart and checkout pages, and older plugins built only for the classic shortcode pages can run into layout issues. Check that any plugin you’re considering, PickPair included, explicitly supports the newer Blocks before installing it, especially if your store has already switched over.
Most dedicated bundling and upsell plugins support this. You can typically choose a percentage off, a fixed amount off, or set one flat price for the whole bundle, which tends to increase how often customers accept the offer.
Not necessarily. Plugins like WPC or YITH focus only on product page bundling, so if you also want cart, checkout, and post purchase offers, you’d need to add separate tools for those. A plugin like PickPair or FunnelKit is built to cover more of that journey in one install, which can mean less plugin management overall.
Pricing varies a lot depending on how much the plugin covers. Simple bundling plugins like WPC or YITH run roughly $49 to $80 a year. Full funnel builders like FunnelKit and CartFlows range from about $79 to $399 a year, depending on the tier. Most plugins on this list, including PickPair, offer a usable free version so you can try the core features before paying for anything.
About the author
YSLeadGen Pro - Lifetime Deal
Access to unlimited popups, advanced targeting, event triggers, and premium templates.
14-Days Risk Free Money Back Guarantee
