Privacy Policy

Effective Date: 15-Jul-2025
Last Updated: 15-Jul-2025

1. Introduction

YS Innovations (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our YSLeadgen WordPress plugin (“Plugin”) and visit our website at ysleadgen.com (“Website”).

This Privacy Policy applies to all users of our Plugin and Website worldwide. By using our Plugin or Website, you consent to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

From Plugin Users:

Name and email address (for account creation and support)
WordPress website URL and basic site information
IP address and location data
Usage analytics and plugin performance data
Support ticket information and communications

From Website Visitors:

Contact information (name, email, phone number) when you contact us
Newsletter subscription information
Cookies and tracking data (see Section 6)
Technical information (browser type, device information, operating system)

From End Users (Lead Generation):

Information collected through lead generation forms created using our Plugin
This may include names, email addresses, phone numbers, and other contact details as configured by Plugin users

2.2 Non-Personal Information

We may collect non-personal information such as:

Plugin usage statistics and analytics
Technical performance data
Aggregated and anonymized user behavior data
Error logs and debugging information

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Service Provision

Providing and maintaining the Plugin functionality
Processing transactions and managing subscriptions
Providing customer support and responding to inquiries
Sending important service notifications and updates

3.2 Improvement and Analytics

Analyzing Plugin usage to improve features and performance
Conducting research and development
Generating anonymized statistics and reports

3.3 Marketing and Communications

Sending promotional materials and newsletters (with consent)
Communicating about new features and updates
Providing personalized recommendations

3.4 Legal and Security

Complying with legal obligations and regulations
Protecting against fraud, abuse, and security threats
Enforcing our Terms of Service

4. Legal Basis for Processing (GDPR)

For users in the European Union, we process personal data based on:

Consent: When you provide explicit consent for specific processing activities
Contract: When processing is necessary for providing our services
Legitimate Interest: For analytics, security, and business operations
Legal Obligation: When required by applicable laws

5. Data Sharing and Disclosure

5.1 Third-Party Services

We may share information with trusted third-party service providers who assist us in:

Payment processing (Stripe, PayPal, etc.)
Analytics and tracking (Google Analytics, etc.)
Email communications (Mailchimp, SendGrid, etc.)
Cloud hosting and storage services
Customer support platforms

5.2 Legal Requirements

We may disclose information when required by law or when we believe disclosure is necessary to:

Comply with legal process or government requests
Protect our rights, property, or safety
Prevent fraud or abuse
Investigate potential violations of our Terms of Service

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

6. Cookies and Tracking Technologies

Our Website and Plugin may use cookies and similar tracking technologies to:

Remember your preferences and settings
Analyze website traffic and usage patterns
Provide personalized content and advertisements
Improve user experience and functionality

Cookie Types:

Essential Cookies: Required for basic website functionality
Analytics Cookies: Help us understand how visitors use our website
Marketing Cookies: Used to deliver relevant advertisements
Preference Cookies: Remember your settings and preferences

You can manage cookie preferences through your browser settings. However, disabling certain cookies may affect website functionality.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of data in transit and at rest
Regular security assessments and updates
Access controls and authentication mechanisms
Secure hosting and infrastructure
Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specific retention periods include:

Account information: Until account deletion or 3 years of inactivity
Transaction records: 7 years for tax and accounting purposes
Support communications: 3 years after resolution
Marketing data: Until you unsubscribe or withdraw consent
Analytics data: 26 months (anonymized after 14 months)

9. Your Rights and Choices

9.1 GDPR Rights (EU Users)

If you are located in the European Union, you have the following rights:

Right to Access: Request information about your personal data
Right to Rectification: Correct inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data
Right to Restrict Processing: Limit how we use your data
Right to Data Portability: Receive your data in a portable format
Right to Object: Object to certain types of processing
Right to Withdraw Consent: Withdraw consent at any time

9.2 CCPA Rights (California Users)

California residents have the right to:

Know what personal information is collected and how it’s used
Request deletion of personal information
Opt-out of the sale of personal information
Non-discrimination for exercising these rights

9.3 General Rights (All Users)

Update your account information and preferences
Unsubscribe from marketing communications
Request information about our data practices
File complaints with relevant supervisory authorities

To exercise these rights, please contact us at team@ysinnovations.com.

10. International Data Transfers

We may transfer your personal information to countries outside your country of residence, including countries that may not have the same data protection laws. When we do so, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses approved by the European Commission
Adequacy decisions by relevant authorities
Binding corporate rules and certification mechanisms

11. Children’s Privacy

Our Plugin and Website are not intended for use by children under the age of 13 (or 16 in the EU). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete such information.

12. Plugin-Specific Data Handling

12.1 Lead Data Processing

When you use our Plugin to collect leads on your website:

You are the data controller for any personal data collected through lead forms
We act as a data processor, processing data on your behalf
You are responsible for obtaining appropriate consent from your website visitors
You must have a valid legal basis for collecting and processing personal data
You should provide your own privacy notice to your website visitors

12.2 Data Processing Agreement

For Plugin users in the EU, we provide a Data Processing Agreement (DPA) that outlines our responsibilities as a data processor. Please contact us to obtain a copy of our DPA.

13. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

Posting the updated Privacy Policy on our Website
Sending email notifications to registered users
Displaying prominent notices within the Plugin

Your continued use of our Plugin and Website after any modifications indicates your acceptance of the updated Privacy Policy.

14. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

YS Innovations
Email: team@ysinnovations.com
Website: ysleadgen.com